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How to sell digital services in mechanical engineering

Bits and bytes alone do not create added value. Only when digital services measurably improve performance, availability, and quality do data become a real business model. Lukas Schattenberg from Ixon explains the details.

Deutscher Maschinenbau-Gipfel

16. & 17. SEPTEMBER 2025 | VIENNA HOUSE ANDEL'S, BERLIN

Industrial Metaverse Conference

February 10 & 11, 2026 | SV Hochhaus, Munich

Production Technologies and Systems for E-Mobility

October 8 & 9, 2025 | Kongresszentrum Karlsruhe, Gartenhalle

Automation Next Conference

18 November 2025 | Forum am Schlosspark, Ludwigsburg

Packaging Machinery Conference

June 16 & 17, 2026 | Nuremberg

Engineering Summit

4 & 5 November 2025 Darmstadtium, Darmstadt

Industrial Metaverse Conference: The future of production

The metaverse is gaining momentum! At the Industrial Metaverse Conference 2025, experts presented developments that redefine production. From digital twins to GenAI - the future of the industry is connected, intelligent, and immersive.

How GenAI and digital twins drive innovation

At the mechanical engineering summit salon at SEW Eurodrive, the focus was on the innovation potential surrounding digital twins, AI, and the circular economy. There was consensus that higher budgets for AI and more speed are needed to keep up internationally

VDMA vice president on AI, robotics, and start-ups

VDMA vice president Alexander Jakschik discusses in an interview the collaboration with start-ups, trends around AI and robotics, and the start-up award at the mechanical engineering summit.