Strategic alliances
German industry relies on China cooperation
Despite price pressure and geopolitical tensions: German companies invest in partnerships with Chinese players - and focus on innovation instead of retreat.
The German Chamber of Commerce in China has released the results of the 2025/26 business climate survey. According to the survey, the economic and industry-specific sentiment has slightly improved. While challenges such as price pressure and the "Buy China" trend continue to intensify, Chinese companies are increasingly perceived as innovation leaders.
"2025 brought challenges on multiple levels - from the escalating global trade conflict to tougher competition in the Chinese market, triggered by falling prices and accelerated innovation dynamics. German companies in China had to adapt to an even more challenging market environment across all industries," says Dr. Martin Hofmann, chairman of the German Chamber of Commerce in China for North China.
The survey shows that 56% of German companies are considering increased collaboration with Chinese partners. The goals are to use know-how as a catalyst and expand business in China. Hofmann adds: "Qualitative partnerships with Chinese companies and a third wave of localization, focusing on research and development and their industrialization speed, have become central solutions for German companies in China. This strengthens their market position and drives not only local but also global top innovations forward."
- Slight increase in industry outlook: For 2025, 19% of companies expect an improvement in their industry - an increase of 4 percentage points compared to the record low of 2024. No change is expected for 2026. The sentiment regarding China's overall economic development improves marginally: with an increase of 3 percentage points compared to 2024, 17% see an improvement for 2025, while the proportion of companies expecting a deterioration drops by a full 17 percentage points to 43%.
- Price pressure now the biggest business challenge: 60% of respondents cite price pressure as the central macroeconomic challenge - a significant increase of 7.5 percentage points compared to 2024, followed by weak domestic demand in China (52%). At the same time, the "Buy China" trend is perceived as a growing regulatory challenge: 32% mention this - an increase of 3.4 percentage points compared to 2024.
- Chinese partners become a strategic cornerstone for companies: The assessment that Chinese companies are becoming innovation leaders reaches a new high: 60% of respondents expect this in their industry. At the same time, 56% of the surveyed companies plan to deepen cooperation with Chinese partners. The main motives are scaling up the China business (57%) and adapting to the speeds in China (46%). However, 42% state that finding suitable partners is the biggest challenge.
- Increasing engagement related to the internationalization of Chinese companies: When surveyed German companies assess emerging business opportunities, the internationalization of Chinese firms ranks first: 36% press release name it as the most important opportunity - an increase of 4.7 percentage points compared to 2024. Additionally, a remarkable two-thirds (68%) of respondents are already engaged with Chinese companies expanding abroad - mainly through the provision of products and services (44%).
- Exchange of knowledge occurs bilaterally: 55% of companies state that the parent company in Germany transfers knowledge to the Chinese subsidiary, while 33% observe a flow of knowledge from the Chinese subsidiary to the parent company. Innovative solutions (40%) dominate the knowledge flow to headquarters in Germany, while technical expertise (63%) ranks first in the knowledge flow to subsidiaries in China.
- Good relations between China and Germany are crucial: A remarkably high number of respondents (75%) say that relations between China and the EU/Germany affect their China business. 34% state that the relations are a good foundation for their operational business. At the same time, improving the image of China in Germany is the most relevant expectation of the German federal government (64%).
German economy: this is the situation in China
Source: German Chamber of Commerce in China